Lezette Young Is Revolutionizing Premium Sangria with Bold Vision and Global Ambition
Industries built on tradition rarely welcome disruption. The wine and spirits business, with its complex regulations, powerful distributors, and deeply established brands, has long favored legacy over newcomers. Yet Lezette Young has accomplished what many believed was improbable, building an award-winning premium sangria brand from the ground up without any prior industry experience.
That achievement is precisely what makes her one of today's most compelling entrepreneurs.
As the founder of ChulaVie, Lezette didn't enter the market to compete on price or volume. She entered to redefine expectations. While countless brands chased familiarity, she pursued distinction, creating a premium sangria designed for consumers who value craftsmanship, authenticity, and elevated experiences over mass-market convenience.
The result is a brand that refuses to fit into conventional categories.
ChulaVie has quickly earned recognition that many established beverage companies spend decades pursuing. Its Signature Red Premium Sangria captured two Gold Medals at the New York International Wine Competition, earned an impressive 95-point rating, and was named Red Sangria of the Year. The brand also received a Silver Medal at the 2025 American Sangria Challenge, a Silver Medal (86 points) at the 2025 USA Wine Ratings, and another Silver Medal at the 2026 Critics Challenge International Wine & Spirits Competition. Together, these honors reflect more than exceptional taste—they validate Lezette's unwavering commitment to quality, craftsmanship, and innovation.
Awards may open doors, but vision is what builds lasting brands.
Lezette approached the beverage industry with an outsider's perspective, free from inherited assumptions. Rather than accepting sangria's reputation as an overly sweet, seasonal drink, she imagined something entirely different: a sophisticated, wine-forward experience crafted with premium ingredients and uncompromising standards.
That willingness to challenge convention has become ChulaVie's greatest competitive advantage.
Every bottle reflects a philosophy built around authenticity. Free from artificial shortcuts and designed to highlight natural flavor, ChulaVie delivers a refined profile that appeals to modern consumers seeking premium alternatives. It is equally enjoyable on its own or as the foundation for elevated cocktails, giving the brand a versatility rarely associated with traditional sangria.
Lezette's greatest accomplishment, however, extends far beyond the bottle.
Building a beverage company requires navigating one of the most demanding commercial landscapes in America. Regulatory hurdles, distribution barriers, retailer skepticism, and fierce competition create obstacles that eliminate countless startups before they ever reach consumers.
Lezette kept moving forward.
Without inherited industry connections or decades of experience, she relied on relentless execution, calculated decision-making, and an unwavering belief in her product. Every challenge became another opportunity to strengthen the foundation of a brand built on resilience rather than convenience.
That determination continues to define ChulaVie's identity.
As a Black woman entrepreneur, Lezette is expanding representation in an industry where independent founders remain underrepresented. Instead of allowing limited access to become a limitation, she transformed it into motivation, proving that innovation often comes from those willing to challenge established norms rather than follow them.
Her influence now extends beyond entrepreneurship.
Lezette's upcoming appearance on Legacy Makers TV reflects her growing reputation as a visionary founder whose story resonates far beyond the beverage sector. She represents a new generation of business leaders building companies with purpose, cultural authenticity, and long-term vision instead of short-lived trends.
Perhaps the most remarkable aspect of ChulaVie's success is that its journey is only beginning.
With expanding retail opportunities, increasing national recognition, and future product innovations already on the horizon, the company is positioning itself as a premium lifestyle brand rather than simply another beverage label. Every milestone reinforces the same message: exceptional quality still commands attention.
The strongest brands rarely emerge by following established paths. They are created by founders willing to challenge expectations and raise standards.
Lezette has done exactly that.
She has transformed curiosity into craftsmanship, resilience into recognition, and an ambitious vision into one of the most exciting independent premium beverage brands in the market today. ChulaVie is more than an award-winning sangria—it is proof that bold leadership, uncompromising quality, and fearless innovation can reshape an entire category.
In an industry built on history, Lezette Young is writing a future that belongs entirely to her.
Instagram: @chulavie23
Website: www.chulavie.com
